How to Produce Effective Press Releases

Institute: Birmingham Law Society
Event Date: 06/06/2006
Event Time: 1400 - 1700
Event Venue: Birmingham Law Society
Event Location: 8 Temple Street, Birmingham B2 5BT

CPD: Unknown

Event Summary:

Speaker: Nick Kehoe, Media Coverage

This three-hour course will cover:

The basic ingredients that every press release needs
How to find the all important attention grabbing intro
The six questions you need to answer to make your story fit to publish
The subtle way to include promotional material about your firm
Timing your press release for maximum effect
Tailoring your story to different media markets
How to get multiple bursts of publicity from the same story

Web Links:
http://www.birminghamlawsociety.co.uk/training_sol.asp

Back to events