Cost Effective Marketing to Achieve Strategic Objectives

Institute: Birmingham Law Society
Event Date: 20/09/2006
Event Time: 1400 -
Event Venue: Birmingham Law Society
Event Location: 8 Temple Street, Birmingham B2 5BT

CPD: 3

Event Summary:

Speaker: Stephanie Dale, Chartered Marketer and Law Society Accredited Trainer

Law firms are taking an increasingly sophisticated approach to marketing, aware that if they don't, their competitors certainly will. This course gives delegates and understanding of the breadht of marketing and how it affects every contact with clients.

The course will enable delegates to question the strategies put forward by marketing professionals and will help delegates develop their own marketing plans.

By the end of this seminar, you will be able to:

Identify preferred client types and analyse their needs
Determine the marketing objectives for each department
Understand the combination of 7 tactics available to achieve the marketing objectives
Devise a 12-month marketing plan for a 'High Street' practice
Evaluate the effectiveness of marketing activities

Web Links:
http://www.birminghamlawsociety.co.uk/training_sol.asp

Back to events