Prodrive - Building a Premium Motoring Brand
Institute: CIM
Event Date: 26/09/2007
Event Time: 17.30 - 21.00
Event Venue: Prodrive
Event Location: Banbury, OX16 3ER
CPD: 3 hours
Speaker :
Grahame Wright, Marketing Director, Prodrive
Prodrive have a focused and innovative approach to business that creates winning results. The company is at the forefront of F1 and sporting technology and they continue to gain results on a global stage with clients such as Porsche, BMW, Alfa Romeo and Aston Martin.
Grahame Wright has a background in brand marketing and consumer research at Mars. Joining Prodrive in 2002, he was appointed Marketing Director in 2003 when he returned to the UK from Melbourne, having spent 18 months on a joint venture.
Grahame will provide an insight into how Prodrive, as one of the most exciting and dynamic British motor sport manufacturers, continues to drive global brands to excel and succeed in automotive technology and create cars that are true objects of desire!
The evening will include:
* An extensive and in-depth tour of the site and heritage Centre Museum, underlining how how Prodrive have transferred their technological expertise into a strong brand.
* A Subaru souvenir cap
* A Prodrive brochure
* Light refreshments
Prodrive make a significant contribution to the local community and £20 of the event price is donated to a local charity - Prodrive staff are giving their time free.
http://www.cim.co.uk/cim/new/html/eveResDet.cfm?objectID=14270
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