Capitalising on market brand driving opportunities
Institute: CIM
Event Date: 17/05/2010
Event Time: 18.30 for 19.00 - 21.00
Event Venue: The Mount Hotel and Conference Centre, Mount Road, Tettenhall Wood, WV6 8HL
Event Location: Wolverhampton
CPD: 2 hours
Speaker: Professor Leslie De Chernatony.
Professor Leslie De Chernatony, one of the world's leading authorities on brands is going to tell us about market driving brands which break the marketing conventions. They are still clusters of values which promise a unique experience, but they challenge market norms. They do this either through radical ideas innovatively redeploying assets or within a unique business system. This presentation will look at these brands. It will address the issue of value and explore frameworks which open ideas as to how more sources of value can be added to brands. Some of the corporate culture characteristics that encourage more creative ways of adding value to brands will be discussed.
Professor De Chernatony's research has been widely published in journals. He has also written two books which have gone into 2nd and 3rd editions. He is a keynote speaker at many conferences around the world.
Web Links:http://www.cim.co.uk/events/eventdetail.aspx?objectid=30371
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