Online marketing 2010
Institute: CIM
Event Date: 12/10/2010
Event Time: 18.30 for 19.00 - 21.00
Event Venue: Staffordshire University
Event Location: The Ashley Centre for Professional Management, Room 111/113, Leek Road, Stoke on Trent ST4 2DF
CPD: 1.5 HOURS
Speaker : Jan Klin, Jan Klin & Associates
Online marketing continues to grow in importance and diversity - new ranking factors from Google, new methods of engagement through social media, even new phrases in our dictionary like DAO (digital assets optimisation) to get to grips with.
This 90 minute seminar will keep you ahead of the game. It will share with you the latest approaches and methods to drive your online success throughout the year. You'll see case studies to inspire your efforts and equip you with the latest tools and techniques for success.
It will cover:
Search engine optimisation (SEO) best practice
· Approaches to SEO
· New ranking factors for Google in 2010
Pay per click advertising
· Best practice processes, some useful techniques for success
· Integration with SEO
Link building strategies
· For increased web visibility and for SEO differentiation
· Seven key areas to get links from
Social media marketing
· How to use social media to drive enquiries - the FaceBook and Twitter mix
· YouTube and video optimisation
Digital assets optimisation
· Harnessing Google Universal Search to rank all you important digital assets
· Video, image, websites, blogs.
The presentation will be comprehensive and fast moving and will highlight important tools and resources for you to apply for your online marketing success.
Jan Klin FIDM specialises in business transformation through the use of the internet and on-line marketing techniques. Since forming Jan Klin & Associates in 1991, Jan has conducted many consultancy assignments in web based marketing across Europe.
Web Links:
http://www.cim.co.uk/events/eventdetail.aspx?objectid=35467
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