Air products - segmentation in action
Institute: CIM
Event Date: 17/11/2010
Event Time: 18.30 for 19.00 - 21.00
Event Venue: MMU Cheshire (Crewe Campus)
Event Location: Room D-0-01, Delaney Building, Crewe Green Road, Crewe CW1 5DU
CPD: 2.0 hours
Speaker : Hugh Ashworth, Marketing Director (Bulk Gases), Air Products.
Segmentation is vital to accurately target sales prospecting activity. This presentation will cover the basics of segmentation with tips on what to do and advice on what to avoid.
During the course of the evening, participants will receive expert advice on accurate segmentation within a diverse industrial market. Participants will see the transition from initial data capture through to targeted campaigns executed in a practical and robust way.
The latter will include the demonstration of a comprehensive CRM system that takes a raw sales lead through to new customers, set up ready for product delivery and subsequent invoicing.
Speaker: Hugh Ashworth, Marketing Director (Bulk Gases), Air Products. Hugh has worked for Air Products for over 20 years in a variety of technical and marketing roles. He has always been interested by the diverse range of customers in the commercial environment and as such, his current role remains strongly focused on lead generation.
Web Links:http://www.cim.co.uk/events/eventdetail.aspx?objectid=35512
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